Grand Archtypes

Two Grand Archetypes

Two Grand Archetypes, the Givers and the Takers, reflect the ethical balance of all the other archetypes. Each of the six business archetypes can act as either a giver or a taker, reflecting the motivation for the action and the effect it has on others. The lives and actions of the business archetypes also are affected by the ethical choices they make.

The links to your left lead to pages that describe each of the six business archetypes and the two grand archetypes.

To discover your archetypal profile and to learn how to transform yourself from your current archetype to an archetype of your choice at will, use the BrookMaster Self-Assessment and Leadership Coaching Tool.