Quality Improvement through Purposeful Action — From the Brook of Life Lecture Series

This page links you to the lecture on “Quality Improvement through Purposeful Action” delivered by Prem Chopra at the University of Tennessee in Chattanooga, in the Fall of 2006.

A password is required to access this lecture. Passwords are provided to participants in Brook of Life Leadership Seminars and Workshops. If you have attended a Brook of Life Leadership Seminar or Workshop and do not have access to the password provided at the session, please send us an mail to:seminars@brookoflife.com with your seminar or workshop registration number. Passwords for the “Lecture on Quality Improvement through Purposeful Action” are valid for a specific period of time, which is generally ten days from the date of the seminar or workshop.

You may listen to the introductory track of Prem Chopra’s Lecture on Quality Improvement in our blog on purposeful action. Additional tracks will be posted for your listening enjoyment and learning. Welcome to the Brook of Life Lecture series!

A CD containing the entire “Lecture on Quality Improvement through Purposeful Action,” by Prem Chopra, will be available for purchase from the Brookstore starting on December 15, 2007.
Read this excerpt from the Transcript of the Lecture on Quality Control through Purposeful Action:

Track 4:Create Value – With Quality, Innovation and Entrepreneurship.

You can spend a lot of money for a fancy Cadillac. It is a beautiful car, but if it does not provide value to the customer, the business will ultimately collapse. alue is measured in terms of features, functionality, reliability, longevity, ease of maintenance, and ease of repair.You must continue to improve and innovate to enhance these attributes in the products and services you offer. These are essential aspects of quality control or quality improvement. I do not like the word control. Control is a very static word.It implies unidirectional and unilateral standard-setting and direction.Continuous measurement and improvement of quality is the key to maximizing value. You must measure and improve.You cannot improve something that you cannot measure.

So, what is the bottom-line for continuous quality improvement?The answer lies in the history of the American electronics and software industries — Innovate and improve quality. Do what has not been done before—that is the meaning of innovation. Give people freedom to think and work on their ideas. Give more value to the customer.That is the philosophy of the successful entrepreneur. Purposeful entrepreneurship can be applied to any endeavor, including academics–you can be a purposeful and entrepreneurial teacher.What made the United States so technologically advanced was the entrepreneurial spirit.If you want to discover your propensity to be an entrepreneur, or to know your giver-taker balance, play the BrookMaster game.

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