Purposeful Actions Integrate Action with Values

Why do you have to integrate Action with Ethics?

Most people understand that action brings about change. But, have you wondered whether the action is driven by a purpose formed from the vision of the organization, or merely by the anticipation of rewards?

In the absence of a conscious ethical check, actions have a tendency to follow human nature (see The Third Principle – The Four Levels of Desire) and be entrapped into becoming self-serving.

How does Purposeful Action Integrate Action with Ethics?

Purposeful action, integrates ethics into action to avoid the trap of “falling” into actions that are self-serving. In this way, purposeful actions promote actions that serve others. There are other characteristics and benefits of purposeful actions that set them apart from actions at large. These will become evident as you navigate through this web site.


In the metaphor of the brook, the boat of the navigator or of the organization, represents the actions performed. The oars represent the positive and negative core values that provide ethical balance for the actions.

The first two Principles of Purposeful Action jointly provide a system for action which combines leadership and management principles with a universal value system. The Framework for Purposeful Action is built upon the premise that leadership is one systematic way of performing action, and that a common set of principles and ethics governs both individual and organizational actions. The Framework has two major components: a twelve-step system for action that provides the management perspective, and a value system in the form of ten core values — five positive and five negative –that provides ethical guidelines to accompany the 12 steps.

Learn The 10 Core Values provide for Ethical Balance for Purposeful Action, in Masters of the Game.

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