We and our Fellow-Navigators are the Archetypes of the Brook

We are all in it together–spirits on a human journey, navigating our boats, headed to the One Ocean!

Eight Archetypes cover the attributes and actions of most people we come across in our personal and professional life. Six of these, the Business Archetypes, cover most personal and professional occupations and related actions. These are: Leader, Entrepreneur, Manager, Consultant, Trustee, and Intellectual. Two Grand Archetypes, Giver and Taker, reflect the individual’s ethical balance. Ethical balance determines the value system that dictates all actions.

The archetypal balance of most people and organizations can shift and change from action to action, and even in the midst of an action, depending on the situation and circumstances.

So, how do we understand and relate with our fellow-travelers?

Plato-raphaelFirst we must understand the individuals and organizations we come across. If you understand the archetypes that represent the other travelers in the waters, it will help you relate with them. The concept of Archetypes follows Plato’s forms and Jungian archetypes.

200px-Jung_1910The Archetypes of the Brook were developed to provide a simple and practical way to do this. Starting with a long list of Archetypes, after several years of research and testing we narrowed it down to six Business Archetypes. We also selected two Grand Archetypes to represent ethical balance.

The six Business Archetypes are challenged with balancing Action with Ethics. The two Grand Archetypes determine the Ethical Balance of the individual or the organization.These two complete the metaphor of the Brook journey. Here various types of navigators interact and influence one another and their flows. The Fourth Principle applies to individuals as well as organizations, since all entities are comprised of individuals.


These Six Business Archetypes cover the characteristics of most organizations and individuals you will come across:

  • Leader
  • Entrepreneur
  • Manager
  • Consultant
  • Trustee
  • Intellectual

nexusdarkerfontcoverThe attributes of these Six Archetypes are covered in detail in Masters of the Game. As a Leader archetype, your decisions and actions will affect the other archetypes whom you lead. However, the actions of the other archetypes also will affect you and your future actions. If you know and understand the archetypal profiles of those you lead, you will be in a better position to lead the team to success.

An accomplished navigator can assume the archetype needed at any time. The ability to transform into the an archetype of choice, dictated by the situation, can make an individual indispensable.

Watch Video: Comparison of Archetypes through Ditch Digging.

These Two Grand Archetypes define the ethical balance of all individual and organizations:

  • Giver
  • Taker

Each of the Six Business Archetypes can behave or act as either a Giver or a Taker based on the choices they make. These choices are influenced by the motivation for the action (Third Principle) and the effect it has on others (Fourth Principle). The lives of all archetypes are affected by the ethical choices made by these Grand Archetypes.

brookmastericonDiscover your Archetypal profile and your Giver-Taker balance with this Free BrookMaster App.

Who are the Archetypes of the Brook?

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